Monson Savings Bank Welcomes Caitlin O'Connor as Vice President and Marketing Officer
Monson Savings Bank recently announced the hire of Caitlin O’Connor as Vice President and Marketing Officer of the bank’s marketing department.
“Caitlin’s extensive background in community bank marketing is incredibly valuable to our customers and our entire team at Monson Savings Bank. She is invested in our customer- and community-focused approach as a local bank working to serve the financial needs of our area,” said Dan Moriarty, President of Monson Savings Bank. “I know she will be effective in communicating our high quality customer service, our many product and services, and our convenient technology and tools. She is a great fit for the Monson Savings Bank culture and we are happy to have her here.”
Caitlin O’Connor resides in North Brookfield with her husband and two sons. In her role as Vice President and Marketing Officer, O’Connor will oversee all aspects of the bank’s brand and business line marketing, advertising, public relations and communications efforts. Additionally, she will be responsible for establishing and implementing an effective, innovative and comprehensive marketing plan that aligns with Monson Savings Bank’s vision, mission, values and strategic goals.
O’Connor has been in the banking industry for 13 years and has 17 years of experience within the marketing and design industry. She is a graduate from Mount Ida College in Newton, MA, now a campus of UMASS Amherst. Prior to joining Monson Savings Bank, she held the role of Vice President/Marketing Manager of North Brookfield Savings Bank.
“I am incredibly happy and proud to join Monson Savings Bank and continue my career with such a great community bank. They have such a positive and elevating employee culture here that really is very special. They genuinely care about the well-being of their customers and the communities they serve and continually prove this through the attention, service and support provided every day,” said Caitlin O’Connor, Vice President and Marketing Officer of Monson Savings Bank. “I look forward to continuing to get to know the Monson Savings Bank team and exploring new ways we can help our customers throughout every life stage of their financial journey.”
